Automotive Commerce

Commerce engineering for the automotive industry.

We help automotive brands fix stalled commerce projects, clean up fitment data, and get recommended by the AI agents now doing the shopping.

Fitment is where automotive commerce leaks revenue.

Wrong part returns. Suppressed marketplace listings. Now AI shopping agents that skip any product they cannot verify. Every one of these traces back to the same root cause:
fitment and product data that never reaches the place a customer or a machine can use it.

Automotive Commerce

What we do
for automotive brands.

01

Machine readiness

We structure your ACES and PIES data so AI shopping agents can verify fitment and recommend your products.

02

Fitment and catalog data

We fix the attribute gaps and feed problems that drive listing suppression and returns.

03

Commerce platform work

We build, migrate, and integrate commerce systems built around fitment and catalog scale.

04

Project recovery

We step into stalled or under resourced commerce projects
and get them back on track.

Capabilities

Built for Complex Automotive Commerce

From sophisticated B2B purchasing experiences to complex product catalogs and fulfillment workflows, we help automotive brands build commerce ecosystems designed around the way their customers and businesses actually operate.

B2B Commerce Strategy

Create seamless purchasing experiences for dealers, distributors, partners, and B2B customers.

Customer portals

Customer-specific catalogs

Approval workflows

Complex Product & Catalog Management

Manage the complexity of automotive product data and merchandising across large, highly configurable catalogs.

Large product catalogs

Product variants

Configurable products and kits

Digital asset management

Order Management & Complex Fulfillment

Support more sophisticated order and fulfillment requirements while giving customers greater visibility throughout the purchasing process.

Drop shipping

Backorders

Order status and visibility

Integration Architecture

Connect the systems that power the automotive commerce
experience. As integration specialists, we help connect
commerce platforms with the critical systems, data, and technologies across the business to create a more unified and scalable digital commerce ecosystem.

How We Work

Stabilize. Recover. Move forward.

We are the partner brands bring in when a commerce project needs strategic or technical depth their team does not have in house. We stabilize what is working, recover what is quietly leaking, and move the catalog forward, in waves rather than one long rebuild.

Why It Matters Now

The buyer is becoming a machine.

AI referred shopping traffic grew sharply into 2026 and converts better than traditional search. A machine that cannot confirm your fitment does not warn the buyer. It recommends someone else. The brands getting their data machine ready now are taking share while competitors wait.

393%

growth in AI referred retail traffic, year over year (Adobe Analytics, 2026)

On-Demand Series with Klevu

The Road to Commerce Success:
Search Solutions for Automotive

Complex fitment data is the biggest obstacle between automotive sellers and online sales. In this three-part on-demand series, Crimson Agility and Klevu break down how to fix parts search, sharpen product discovery, and turn fitment data into revenue.

Hosted by Adam Fabian, Crimson Agility CIO and Co-founder.

Making complex part numbers and fitment searchable

Handling OEM and aftermarket catalogs without confusing the buyer

Using AI driven search to improve discovery across large inventories

Real implementations, including a customer case study

Find out where your catalog is losing recommendations.

Let’s talk today, tell us where things stand and we’ll map your recovery.

Subscribe for Latest Resources

Fill out the form below, and receive the latest in blogs, webinars and more.

Ready to Transform Your Commerce Business?

Fill out the form below, and we will be in touch shortly.