The Road to E-Commerce Success:
Mastering Digital Strategies and Search Solutions for Automotive
Webinar series hosted by industry leaders
Crimson Agility and Klevu
Crimson Agility and Klevu, experts in the automotive industry, understand the challenges of finding the right parts. Join us as we address these complexities and present innovative solutions for improving the online search experience for automotive parts.
Speakers
Adam Fabian
Adam Fabian is a visionary leader in the digital commerce landscape, with over 12 years of expertise driving innovation in the e-commerce industry. As the Chief Information Officer, Co-Founder, and Managing Partner of Crimson Agility—a multi-year Inc. 5000 ranked agency—Adam has been instrumental in transforming the digital strategies of businesses ranging from small startups to large enterprises in both B2C and B2B sectors.
Adam’s deep technical knowledge, backed by a degree in Software Engineering and multiple Adobe Commerce certifications, including the prestigious Solutions Specialist Master certification, enables him to architect and execute tailored solutions that drive measurable results.
Dave Hubartt
For over two decades, he has worked intimately with some of the largest international brands in managing and developing their enterprise e-commerce and best-in-class custom websites.
His proactive approach to technology provides simple solutions for complex systems while also evolving Klevu’s product offerings.
Revving Up Sales: Optimizing Automotive E-Commerce with Advanced Search Solutions
Introducing the first episode of our exclusive three-part webinar series tailored for the automotive e-commerce industry, hosted with our partner Klevu. The series dives deep into how advanced search solutions and custom e-commerce implementations can drive growth, enhance customer satisfaction, and streamline the shopping experience for automotive parts and accessories.
Explore how advanced search technologies, powered by Klevu, can transform the automotive e-commerce experience. This webinar will cover how custom search implementations can increase conversion rates, improve customer satisfaction, and streamline the purchasing process for complex automotive parts and accessories.
- Importance of accurate search results in the automotive industry
- Partnumbers (spaces, hyphens, etc)
- OEM vs aftermarket
- Greasy parts hard to read details on the sticker 🙂
- Brand loyalty
- Vehicle fitment
- Case studies demonstrating the impact of optimized search on sales
Custom E-Commerce Solutions for the Automotive Industry: Driving Growth with Crimson Agility & Klevu
Dive into how tailored e-commerce solutions can address the unique challenges of the automotive industry. This session will showcase how Crimson Agility’s custom implementations, paired with Klevu’s powerful search capabilities, can solve common customer problems and create a seamless shopping experience.
How to identify and solve pain points in automotive e-commerce
- Fitment finders
- Normalize part numbers
Benefits of customizing e-commerce platforms for the automotive market
- Catalog structure differences
- Industry lingo/jargon
Real-world examples of successful implementations
Navigating the Complexity: Enhancing Product Discovery in Automotive E-Commerce
This webinar will focus on the complexities of product discovery in the automotive sector, where customers often search for specific parts and accessories. Learn how Klevu’s AI-driven search technology and Crimson Agility’s expertise in custom development can simplify this process, leading to higher customer satisfaction and sales.
The role of AI in improving search relevance and accuracy
- Industry lingo/jargon
- NLP
Techniques for handling large inventories and detailed product catalogs
- Indexing
Best practices for implementing intuitive search filters and navigation tools
- Fitment finder
- Searchable facets
- Category search
Crimson Agility
At Crimson Agility, we believe in honest and straightforward consulting and strategy, ensuring that our clients receive the best possible advice and support. Our full-service managed services cover every aspect of your e-commerce operations, from initial strategy and development to ongoing maintenance and optimization. We’re committed to helping automotive businesses thrive by providing the tools and expertise needed to overcome industry-specific challenges and achieve sustainable growth. With our dedicated partnership, you can focus on what you do best—delivering quality products to your customers—while we handle the complexities of your e-commerce platform, ensuring it’s always performing at its peak.
klevu
Klevu’s mission is to do everything possible to ethically empower people to use AI to improve experiences in e-commerce. We do that by creating groundbreaking AI innovations that answer common use cases for e-commerce, making our products as easy to use as possible, and available to a wide audience; also educating ourselves and the world about the opportunities and limits of AI to positively impact the global e-commerce community.
