Riddy operates a ShopifyPlus online store that provides homeowners with a Do It Yourself pest control solution that is seasonal and regional. The pest control products are sold as bundles with options of Green vs. Pro and choice of aerosol selection. The purchase options are One-Time (immediate) sale, Quarterly Subscription (pay as you go) and Annual Subscription (prepaid for one year over four shipments).They also offer the addition of one-time sales to your next shipment.
The complexity of the regional products, the season of the year and the unique recurrence schedule posed a challenge for the Riddy team in terms of issuing shipments of the correct products on the correct dates and billing on a different cadence from the shipments.ย
The products in each shipment will vary by region to provide the most effective package based on several factors including local government regulations, common pests and climate. The shipping schedule is set to specific dates so that the materials reach the customer at the right time. The shipment schedule is always four times per year as needed for the application of the pest control products, and to accommodate the need for the appropriate season. The billing schedule is unique because it is not based on a monthly fee. The shipments are provided quarterly for an annual plan as well. All of the major subscription providers offer one subscription option where the same products get billed monthly and the billing schedules match the shipment schedules.
Riddy elected to use Prive to manage the Subscription model and a custom-built Gadget application with an import feature. Prive manages the billing cadence with Shopify. Gadget controls the products and the delivery schedule for each shipment.
Using Gadget, Crimson Agility built an external application to manage the regional products, the package options of Green or Pro products with Green or Pro aerosol. Shopify orders are synced with Gadget to indicate:
The Gadget application will then configure which products are appropriate for the region based on the Green/Pro selection, the future shipping dates and each of the products that are sent in each shipment. Some of the products are on all 4 shipments (base pesticide), some on 2 shipments (the wand tool to disperse the pesticide), and some on one shipment (aerosol selection). All of these configurations are sent to Shopify and Prive as Order Items for each shipment date. To support the ongoing maintenance of a recurring yet custom delivery schedule, we created a user-friendly import feature for automating the updates to the shipmentsโ products and schedules for each region.
The product pages were heavily customized for Riddy so that the userโs browser location or zip code input would display to customers the products they would get for their region including ingredient fact sheets and the shipment schedule. A large part of the theming was making it accessible for admins to edit the products and ingredients from the Theme Editor.
The Riddy store has a nearly seamless communication with Prive and Gadget to configure the complex shipment distribution in terms of recurrence and items per shipment.
Riddyโs custom subscription model allows the retailer to provide the right products for the location at the right time to apply every season.
Different regions have different pests to address. Some States have restrictions on pesticides that require a different product.
The customer has the flexibility to choose from 3 payment options โ Once, Every Shipment, Annually. Also the subscription packages offer the Pro or Green packages and selection of Pro or Green aerosol.
The custom import feature allows the retailer to change products, add new products and add future delivery schedules easily from CSV files.
The merchant is able to configure discounts with unique conditions for each purchase option.
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